What Is Digital Transformation?

What Is Digital Transformation?

What Is Digital Transformation?

Description of digital transformation.

Digital transformation is the process of using digital technology to create new or modified existing business processes, cultures and customer experiences based on business and market changes required. It’s about resuming business in the digital age – a digital transformation.

It transcends traditional services such as sales, marketing and customer service. Instead, digital transformation begins and ends with the way you think and interact with customers. As we move from paper to paper and apps to our work, we have the opportunity to reflect on the way we market – how we place our customers – with the digital side of us.

Small startup businesses do not need to organize their business processes and modify them later. Can prepare your organization for the future from the beginning. Building a 21st Century business center with stickers and textbooks is not an option. Digital concepts, design and architecture make you agile, agile, and ready to grow.

As they enter the digital revolution, many companies are turning around to ask if they are doing the right thing. Read their answers.

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Digital transformation begins and ends with the customer.

So successful in Trailhead
“Any digital transformation will Run and end with the client. I see in the mind of every leader I speak to.”


Before we look at how and what can change in your business, we need to first answer an important question:

how did we move from pen and pencil writing to a digital business that is changing the world?

What is the difference between digitization, digitalization and digital transformation?

Digitization is the conversion from digital analog.
Recently, the business community kept records and documents. Whether handwritten or logged in, the business data is available. If you want to collect or distribute information, you do something about physical documentation – paper and folder, photo and fax.

With the advent of computers, many businesses began to translate all printed ink documents into digital computer files. This is called digitization: the process of converting information from analog to digital.

So successful in Trailhead
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Find out what your peers think and know about digital transformation and find a link to the equipment in this research report.

Digitization has made it easier to find and share information, but the way companies use their new digital records is mimicking the old analog system. Even computer-based operating systems based on file folder icons have been developed to make them look familiar and intimidating to new users. Digital data works better for companies than analog data, but business systems and systems are still built in the sense of analog time about how to search, distribute and use information.

Digitization is the use of digital data to make your work easier.
The process of using digitized information to simplify and improve the performance of a process called digitization. Note the wording used in this description: online marketing is not about changing the way you shop or creating new types of business. It was meant to keep working, but now it’s safer and better than when your data was immediately available instead of storing it in a coffee mug somewhere anywhere in the dustbin.

Think about customer service, whether in the market, in the field, or at the call center. Digitization has changed the industry forever by making customer records easier and faster through computers. Basic customer service has not changed, but the process of sending requests, finding important data, and explaining solutions has become so effective when searching for a book I have replaced typing a few words on a computer or mobile phone screen. device.

As digital technology evolved, people began to come up with ideas for using business technology in a new way, not just to make old things faster. It was then that the idea of ​​digital transformation began. With new technologies, new things are possible suddenly – and new ways of doing them.

Digital transformation adds every value to customer relationships.

Digital transformation is changing the way we do business and, in some cases, creating new business models. With the digital revolution, companies are coming back and changing everything.

We are now well into the digital age, and companies of all kinds are developing smart, efficient and cost-effective ways to use technology. Netflix is ​​a great example of this. It started out as a postal service and destroyed business as usual. Then a new mystery emerged that made the video more accessible. Today, Netflix is ​​simultaneously expanding the industry’s traditional media and television channels, providing a growing library looking for content at an ultra-competitive price.

Digitization has given Netflix the ability to not only deliver video content to customers, but also gain an unprecedented insight into the quality and interest you’re watching. She uses data to tell her story of everything from designing her user experience to developing original programs and films at home. This is digital transformation in action: leveraging existing technology to describe business development.

First, understand the possibilities of digital transformation.

An important part of digital transformation is understanding the capabilities of your technology. Also, it doesn’t mean asking, “How fast can we do the same?” This means the question, “What is our technology really capable of and how can we adapt our business to processes that maximize the return on our technology investment?”

Before Netflix came along, people would choose movies to rent by going into a store and browsing tape recorders and discs looking for something good. Libraries of digital content are currently used on personal devices with validation and analysis based on user preferences.

Streaming subscription content to people’s TVs, computers and mobile phones is a clear breakthrough in the conventional video rental business. The use of streaming has also allowed Netflix to take another look at its potential technologies. This led to the emergence of a vision as a content promotion process dominated by intelligence. Talk about how to get the most out of your IT department!

Make your business more agile with digital transformation.

Likewise, digital transformation has changed the way companies approach customers. The old adage is waiting for customers to come and find you in person or by calling 800. But the rise of social media has changed work as it changed advertising, marketing, and even marketing and customer service. … Companies continue to use social media as an opportunity to expand their service offerings by meeting customers on their preferred platforms.

Making a call where the store desk works well and where digital is really good. But the real change comes when you look at all the available technologies and think about how to optimize your business and how they can improve customer service. The media system was not designed to run a call center, but has become another channel (and opportunity) to improve customer service. Changing your service offering to accommodate social media is another great example of digital transformation.

But why stop there?

As we mentioned earlier, digital transformation encourages customers to consider everything, including the traditional views of team members and departments. This doesn’t mean you have to click on your workload to launch a marketing campaign, but it can mean running into a hurdle between departments. Your advertising presence can include work and marketing related through a digital platform that collects customer information, creates a flow of people, and directs customer inquiries with your employees.



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